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Founded in 1955, Corum represents creative and daring watchmaking. Corum uses an approach free of dogmas that enables a reconceptualisation of movement construction, its casing, and the artistic crafts that brighten the dial. Behind the many technical achievements (baguette movement) and aesthetic achievements (Coin Watch, Feather, Bubble), Corum continues the tradition of high-quality watchmaking that is ahead of its time.
Corum, established in La Chaux-de-Fonds, is opening itself up to the contemporary, street art, and classical art worlds , and in doing so attracting the attention of various trendsetters. At once disruptive yet respectful of its watchmaking heritage, Corum maintains its status of a niche brand aimed at demanding collectors of unconventional timepieces.
Corum is currently based on four collections that embody its vision of 21st-century watchmaking: Admiral, Golden Bridge, Heritage, and Bubble.
Golden Bridge
Launched by Corum in 1980, the construction of the Golden Bridge model remains unique in watchmaking, an original creation where the linear movement forms both the calibre and most of the piece’s dial. Sculptural, technical, and of rare aesthetic audacity, the baguette movement of the Golden Bridge is unrivaled in the world of Fine Watchmaking.
Admiral
Created in 1960, the Admiral collection draws its original inspiration from nautical sports, and its timepieces are now considered iconic sporty-yet-elegant watches. Influenced by a yacht’s sleek lines and jet-set evenings, the Admiral goes from the deck to dinner without compromising its contemporary elegance.
The collection combines the aspirations of the modern watch enthusiast with function and elegance in the Admiral 38 and 42 lines, which feature a classic sports design, while the robust and sophisticated Admiral 45 line was designed with technical prowess for extreme sports enthusiasts.
Heritage
The Heritage Collection pays tribute to traditional watchmaking reinterpreted by Corum. For more than half a century, Corum has greatly enriched the technical and aesthetic language of the rather conservative realm of watchmaking. The “Heritage” title of this collection is a way for Corum to demonstrate the importance of its roots but at the same time going beyond its history and renewing it.
The Coin Watch, the dial and movement of which are encased within a coin, is itself the most timeless illustration of the boldness it has held within for almost forty years.
Bubble
More than twenty years after the dazzling success of its emblematic Bubble, Corum continues to celebrate this icon with limited editions that are independent, impertinent and irreverent.
Corum explores a boundless creative universe for enthusiasts of uninhibited and avant-garde watchmaking.
